I think what always gets ignored in these "Facebook sucks, we should use/build X instead" arguments is the grandparents factor. My gran cannot be expected to l

I think what always gets ignored in these "Facebook sucks, we should use/build X instead" arguments is the grandparents factor. My gran cannot be expected to learn server administration and security just to have an inferior* version of what she has right now with Facebook. For that matter, that's not a tradeoff you can expect almost any non-tech (or most tech - we have other things to be doing) people to make. (Inferior, meaning the supposed benefits to her are completely philosophical and theoretical, rather than practical. She doesn't give a tuppeny crap what advertisers are doing with her likes.) Unless she can right now click on an icon that brings her to something that looks like Facebook and has her family on it and is easy to use, all the alternatives in the world don't matter. And I get the sneaking suspicion she's not in the minority here! Everyone always starts looking at this from the tech side, as if having the system be P2P should be its primary selling point. No! In the real world, that isn't a selling point any more than something being Free Software is a selling point to anyone who doesn't read Stallman. The "threat" from advertisers, corporations, and governments accessing your Facebook data is going to have to get a lot more practical and a lot less theoretical (the NSA might do X Y and Z!) before that even winds up in the same universe where it can appear on a normal person's radar.