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Advertisers don't really care about the wasted clicks; they care about the successful ones. If Facebook can give more efficiency (even 10% more) than other form
by sparkzilla 10y ago
Advertisers don't really care about the wasted clicks; they care about the successful ones. If Facebook can give more efficiency (even 10% more) than other forms of advertising, which it tries to do through targeting, then it will attract more advertisers.
- nsxwolf 10y agoAs long as this is the case this is a recipe for encouraging users to block ads. I'd welcome relevant ads. I'm always about to buy something. If you could predict what I was about to buy and give me truly relevant ads, I'd be delighted. For instance, right now I'm really looking for the best way to deep clean the upholstery on my couch. Let's see what's in my Facebook feed right now... 1. A mortgage ad talking about HARP... nope, don't qualify for that 2. Home Depot wants me to buy the Arctic Cove Fan... In the midwest, in mid-September... 3. Vizio... I'm not in the market for a TV, but I do like TVs I guess... but who doesn't... 4. HTC Vive... already own it It just goes on and on.