At the moment the best plan for that seems to be, make sure that if Facebook somehow kills itself the best alternative is a P2P alternative. Excessive advertis

At the moment the best plan for that seems to be, make sure that if Facebook somehow kills itself the best alternative is a P2P alternative. Excessive advertising or conspicuous, harmful info sharing seem like the most likely ways Facebook might drive people away. Obviously the network effect means they're going to have to fuck up quite badly to drive people to a competitor.