You can complain about Facebook's appetite for data all you like, but reason Facebook is successful is that most of the users of the site are willing to trade t

You can complain about Facebook's appetite for data all you like, but reason Facebook is successful is that most of the users of the site are willing to trade their data for utility. To beat Facebook you need to create a new product based on something that people actually care about, by providing either a better social network, a better news distribution system, or a better way to share photos and memories (to name a few possibilities).