I agree that it's cultural programming, but it seems to focus on one aspect (suicide) far too much where in other contexts killing yourself is fine. Soldier ju

I agree that it's cultural programming, but it seems to focus on one aspect (suicide) far too much where in other contexts killing yourself is fine. Soldier jumping on a grenade to save buddies: fine. Here the 'suicide' is accepted because there's a greater principle. But the greater threat in a burning building is all the pain before certain death, rather than no pain before certain death. I don't even consider it suicide, just the only option to escape the pain that happens to also end in death.