4 ms·

They could raise prices if they didn't mind the negative PR.

• carsongross 10y ago
  But why? The glory of privately held companies is that they can say "Enough. There are things more important to me than another dollar." And when I say "they" I literally mean a small group of humans, able to project non-monetary desire onto corporate behavior. The abstraction of public ownership does away with this, leaving only "more".
  • toomuchtodo 10y ago
    These owners, with perspective and wisdom, are few and far between.
  • bitwize 10y ago
    And that's the difference between conservative but revolutionary, in it for the long haul private Nintendo and trend-chasing, Super Mario Run, "we have shareholders to appease, let's throw anything at the wall and see what sticks but in the meantime here are a few tentpole franchise remakes/rehashes" public Nintendo.
• JoshGlazebrook 10y ago
  But the prices are already ridiculous for plastic blocks.
  • bbctol 10y ago
    IIRC Lego are made with incredibly precise tolerances, in part because that really is important to getting such small bricks to lock together, and in part because the family that owns the company has a cultural fixation with it.