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The problem is that the marketing isn't that it's driver assist, it's that it is self-driving.
by Fej 10y ago
The problem is that the marketing isn't that it's driver assist, it's that it is self-driving.
- ansgri 10y agoAnd that's the task their marketing department is facing: to correctly align product features and positioning to develop and sell (gradually) full self-driving while being on a well-developed legal ground (driver assist) while the law catches on.