Because humans are only humans, we are biased more if we are emotionally involved in something, more time you spent creating something, investing your time, mor

Because humans are only humans, we are biased more if we are emotionally involved in something, more time you spent creating something, investing your time, more you are biased. It's about level of bias also, someone that is only using some technology is not so biased as someone that is creating one. It's psychology 101.