https://www.amazon.com/Marketing-High-Technology-William-Davidow-ebook/dp/B001D1YCU4 https://www.amazon.com/Marketing-High-Technology-William-Dav... Now, grant

https://www.amazon.com/Marketing-High-Technology-William-Davidow-ebook/dp/B001D1YCU4 https://www.amazon.com/Marketing-High-Technology-William-Dav... Now, granted, this is about technology products as opposed to consumer facing apps: think Intel vs. Motorola CPUs back in the day or the various TI-vs-everyone DSP tangles. It's still very applicable to any number of technologies in robotics, energy and even things like MRIs.