I'm using "data-driven" synonymously with "dynamic" in this case, which is indeed the changing model based on the data using machine learning. I haven't played

I'm using "data-driven" synonymously with "dynamic" in this case, which is indeed the changing model based on the data using machine learning. I haven't played with it to this extent, but can't you get a GUID of some sort using the GA API[1] or custom dimensions? I haven't tried it personally and I know they restrict some of the data so this may not be possible. I do like that you are factoring in content into this. The regular way of doing that is to create some custom channel groupings in GA (probably some other ways) but content really deserves a place in the funnel when looking at attribution. And you are right that content marketing is hardly free and has a high cost associated with it that is hard to prove ROI on. Definitely would be open to chatting. I work in Mountain View if you're in the area and that would be easier. [1] https://developers.google.com/analytics/devguides/reporting/mcf/v3/mcfDevGuide https://developers.google.com/analytics/devguides/reporting/...