Why am I not surprised at the poor quality of this writer's prose? An uncontroversial observation that's made worse by its intent -- to teach others how to writ

Why am I not surprised at the poor quality of this writer's prose? An uncontroversial observation that's made worse by its intent -- to teach others how to write. Even the title -- "How to Write Articles and Essays Quickly and Expertly" -- contains a contradiction: by definition, an expert doesn't require tutorial instruction (expertise is not a transferable consumer product). The essay goes quickly downhill from there. One more example: "But part of it is a simple strategy for writing your essays and articles quickly and expertly, a strategy that allows you to plan your entire essay as you write it, and thus to allow you to make your first draft your final draft." The observation this sentence makes is self-falsifying. The sentence is too long and meandering and cries out for the compassionate intervention of an editor.