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You list "Migrated the email list from MailChimp to SendinBlue" as a "major accomplishment". This is a minor, even trivial, administrative or technical task. Tr
by CamTin 10y ago
You list "Migrated the email list from MailChimp to SendinBlue" as a "major accomplishment". This is a minor, even trivial, administrative or technical task. Trumpeting it as if it is one of the biggest things you've managed to achieve makes you sound bush-league.
- shostack 10y agoWithout knowing the level of automation and unique data associated with the records stored within the first ESP it is not fair to cast blanket judgement. Having migrated ESPs and selected/on boarded new ones, vendor lock in can be a major concern and headache. This is due to all of the automations you add, performance data, audience segmentation data, etc. Often, particularly for business users, this can be in a proprietary format locked inside the platform. If for example, your entire welcome onboarding flow is locked away like this, you need to be very careful not to disrupt a major touch point in your funnel or you risk losing very real dollars. Email platform transition/setup and management at scale with any complexity is one form of hell i hope most people never get subjected to.
- CamTin 10y agoI'm not saying it wasn't a pain in the ass, just that intermingling what amount to administrative tasks with major business objectives under the header "major accomplishments" isn't great for your image. It's like a major public company mentioning the fact that IT finally got everybody in the company on the same build of Windows 7 in a quarterly report to investors. Yes, it was probably a lot of work, and yet nobody cares, and mentioning it as being a big deal raises doubts about whether you can manage things that are much more difficult, like for example your actual line of business.