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A better title would be Focus. Steve Jobs loved to improve by cutting. When he got back to Apple, at its brink, it had been churning out a hodgepodge of produc
by combatentropy 10y ago
A better title would be Focus.
Steve Jobs loved to improve by cutting. When he got back to Apple, at its brink, it had been churning out a hodgepodge of products: several models of desktop and laptop that confusingly overlapped. Jobs brought the product heads together and showed them a grid with four squares:
| laptop | desktop |
----------------------+---------+
consumer | | |
----------------------+---------+
professional | | |
----------------------+---------+
He cut most of Apple's products. Yes, that takes courage, and Steve Jobs must have had that or a complete disregard for the opinion of other people. But clearly he was driven by more than a desire to simply Think Different.
His core design mantra, in my eyes, was Minimalism. He cut things as soon as he could, because he was dying to cut them, because he first and foremost made things for himself, and he happened to be a Minimalist.