I always wonder about why Einstein is regularly named as of the smartest person ever. He was clearly super smart so he deserves to be in the list. In this list

I always wonder about why Einstein is regularly named as of the smartest person ever. He was clearly super smart so he deserves to be in the list. In this list Goethe came on top, not an absolute true rank for sure, but ask 10 random people who the smartest person ever was and most will say Einstein not Goethe. I suspect his ability to promote himself while alive is what keeps him in our minds. What do you all think? By the way, where are Feynman and Bohr.