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I'll bet they would. Especially online. Online retailers (esp small ones) are paying ~2.5-3% in credit card fees, and compete heavily on price. I run a small o
by grahamburger 10y ago
I'll bet they would. Especially online.
Online retailers (esp small ones) are paying ~2.5-3% in credit card fees, and compete heavily on price. I run a small online store - if my credit card fees suddenly dropped by 2% the first thing I would do is drop all my prices accordingly.
- tracker1 10y agoThe vast majority of pricing I see online is $##.99, not $##.74, etc...
- usrusr 10y agoRounding to stupid numbers (.99) works just like rounding to reasonable numbers: there are some inputs where a sub-granularity change would push the result over the threshold and others where it would not. But your observation gave me an entirely unrelated idea: could a merchant, online or not, use deliberately random "##.74 instead of ##.99" prices to give the impression of really tight margins, even when they are actually wide?