Interesting. If I may ask, what is your investment -- or if you prefer, sunk costs -- in the Apple ecosystem with iTunes/Beats, App Store, iCloud, and the like?

Interesting. If I may ask, what is your investment -- or if you prefer, sunk costs -- in the Apple ecosystem with iTunes/Beats, App Store, iCloud, and the like? I think if I had a number of paid apps, lots of files uploaded, and were paying for iTunes streaming, those investments would keep me with Apple as opposed to switching to a platform where nearly all of these are unavailable, and had to migrate my data and find alternatives.