From the same page: "The refining process removes colour, odour and flavour from the olive oil, and leaves behind a very pure form of olive oil that is tasteles

From the same page: "The refining process removes colour, odour and flavour from the olive oil, and leaves behind a very pure form of olive oil that is tasteless, colourless and odourless and extremely low in free fatty acids" I don't mean 'pure' in a good sense, just that it is a simple mixture.