DanBC suggests that BBC's News Beat service use of link-baity headlines is because they target a youth audience. Perhaps the alternative is to look for a versio

DanBC suggests that BBC's News Beat service use of link-baity headlines is because they target a youth audience. Perhaps the alternative is to look for a version meant for stodgy and jaded adults? :) http://www.bbc.com/news/uk-england-leicestershire-37309443 http://www.bbc.com/news/uk-england-leicestershire-37309443 is another article on the same topic, titled "Student's vaccine cooler wins UK James Dyson Award". It also gives more details about how the cooler works.