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A couple days ago there was an entry about how European startups fail to scale because they don't take time to understand how their audience differ in the count
by andmarios 10y ago
A couple days ago there was an entry about how European startups fail to scale because they don't take time to understand how their audience differ in the countries they expand. :)
- vidarh 10y agoThat's a baffling sentiment to me, as to me one of the key advantages I've seen for European companies internationally is that most are forced to face cultural and legal differences from day one, while US companies often take a very long time to expand abroad exactly because they for a long time have the luxury of ignoring cultural differences, and very often end up with bizarre approaches when they're finally forced to acknowledge the rest of the world...