'Groceries' could have easily stopped at the third iteration. Sure, it wouldn't have looked as unique or easily identifiable as a taptaptap product, but it woul

'Groceries' could have easily stopped at the third iteration. Sure, it wouldn't have looked as unique or easily identifiable as a taptaptap product, but it would have looked simple and clean. Easy to scan, easy to read in a supermarket while pressed for time. Subtle, not busy textures. Personal preference I suppose.