Clay Shirkey's "Situated Software" http://shirky.com/writings/herecomeseverybody/situated_software.html http://shirky.com/writings/herecomeseverybody/situated_s

Clay Shirkey's "Situated Software" http://shirky.com/writings/herecomeseverybody/situated_software.html http://shirky.com/writings/herecomeseverybody/situated_softw... It goes on a bit too much so it's not always on point, but at the time I read it I really appreciated it bringing to focus that not every piece of software has to be about millions of users.