My understanding, talking from a few folks who worked on that sort of thing, is that they tried. Of course this is all rumours and chit-chat, so I have no idea

My understanding, talking from a few folks who worked on that sort of thing, is that they tried. Of course this is all rumours and chit-chat, so I have no idea how true it is. But the book publishers would apparently be happy for ebooks to go away, Amazon to stop selling books, and their higher margin deals with Borders to come back. So they called Amazon's bluff.