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Sure, but what percentage of iphone owners will lose this dongle? I imagine its a non-trivial number. Apple's famous markup means they created a new revenue sou
by drzaiusapelord 10y ago
Sure, but what percentage of iphone owners will lose this dongle? I imagine its a non-trivial number. Apple's famous markup means they created a new revenue source out of thin air with this decision. Certainly, Apple has an interest in making their phones as sleek as possible, but that decision is always tied to monetization concerns. I think its a little naive to ignore the added income Apple is going to enjoy here.
- mikeash 10y agoThe adapter costs $9. Not a huge cost to replace, and I don't think Apple is marking it up very much. Apple sells seemingly simpler cables for $19 and up, so I think they're trying really hard to make it cheap to buy.
- apetrovic 10y agoThe dongle is $9. Considering typical Apple prices, that's not much. I doubt that will be a big new revenue stream for Apple.