3 ms·
I wonder how much of that "premium" segment is owned by Beats? Regardless of their quality, this CNN article[0] claims that beats owns a quarter of the total he
by hbosch 10y ago
I wonder how much of that "premium" segment is owned by Beats? Regardless of their quality, this CNN article[0] claims that beats owns a quarter of the total headphones market and over half of the "premium headphones" segment.
These other stats claim that Apple & Beats, combined, account for 70% of future purchase plans for teens.[1] Th definitely have the edge with regards to marketing.
And also, looks like just recently Bluetooth headphones are outselling wired headphones.[2]
With Apple controlling Beats, and Beats nearly controlling the headphones market, I still think this problem will end up affecting a mere niche demographic one year from today.
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0. http://www.cnn.com/2014/01/13/tech/beats-headphones-audio-market/ http://www.cnn.com/2014/01/13/tech/beats-headphones-audio-ma... (from 2014. Also, beware opening on mobile, it's banner heavy for me)
1. http://www.statisticbrain.com/headphone-industry-market-share-statistics/ http://www.statisticbrain.com/headphone-industry-market-shar... (March 2016)
2. http://iphone.appleinsider.com/articles/16/07/28/bluetooth-headphone-sales-surpass-others-for-first-time-with-apples-beats-in-top-spot http://iphone.appleinsider.com/articles/16/07/28/bluetooth-h... (July 2016)