> It's just that they failed to mitigate the obvious risk factors in their marketing plan. Possibly. We won't know that for a fact until there's a couple of Q'

> It's just that they failed to mitigate the obvious risk factors in their marketing plan. Possibly. We won't know that for a fact until there's a couple of Q's of sales volumes. What we can say for certain is that it's received an awful lot of, unpaid for, press coverage. As bad marketing goes it's quite impressive.