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I think its a great play by Nintendo to use mobile as a new conversion/user acquisition channel. I don't think we've seen any changes in the way Nintendo has be

I think its a great play by Nintendo to use mobile as a new conversion/user acquisition channel. I don't think we've seen any changes in the way Nintendo has been acquiring/marketing to new (non-previously-Nintendo-platform-owning) customers in the past 5 years. Putting their base IPs on popular mobile platforms is what appears to be their first modern approach at customer acquisition and will likely serve as a good upsell strategy to their hardware platforms.

Benjammer 10y ago
I wonder if this is going to become more of the norm, with companies putting out apps like Pokemon GO that use the brand image over top of a pretty basic app that's flashy but doesn't have much depth. It really is just an interactive ad for Nintendo's brand. <southpark_reference> I wonder if it even knows it's an ad? </southpark_reference>