It's just that they failed to mitigate the obvious risk factors in their marketing plan. The justified ridicule about the removal of the audio jack started alr

It's just that they failed to mitigate the obvious risk factors in their marketing plan. The justified ridicule about the removal of the audio jack started already months before the release so to many people selecting courage as the leading word portrays Apple's willful ignorance regarding the issues they cause. If they offered or emphasized their solutions for wired earphones their marketing wouldn't have had to take such a beating. On the other hand, if they succeed in impressing their fans with the remaining features the audience will find a interpret the topic name in a positive light. For instance, it's the courage to move away towards the more comfortable wireless ear/headphones. Just scroll down and you'll see various people describing that they support the design since they themselves don't really need those old-style earphones. Psychologically predictable behavior.