If I recall, Jobs indicated the $999 price was analysts. I don't have a reference, but that's also the price I'd expected the base model iPad to be. So I thin

If I recall, Jobs indicated the $999 price was analysts. I don't have a reference, but that's also the price I'd expected the base model iPad to be. So I think Jobs just took what he saw as everyone's expectation of the anchor, let that sink in for a bit, then "crushed" it with $499.