Pretending that $170 gets you better sound would put them in an even worse position. The world hasn't heard what they sound like yet, and I'm sure they sound gr

Pretending that $170 gets you better sound would put them in an even worse position. The world hasn't heard what they sound like yet, and I'm sure they sound great. But they won't sound $170 better than the regular wired ones. Apple would get slammed even harder by using that selling point. Besides, high fidelity is the selling point of their overpriced Beats brand, which they will position as a better version of the Apple ones after everyone's spent their money on it.