I've been using bluetooth enabled hearing aids since the beginning of the year and it has been a great experience being able to play music straight into my ears

I've been using bluetooth enabled hearing aids since the beginning of the year and it has been a great experience being able to play music straight into my ears without having to take earphones out my pocket and disentangle them. The difference is normal people won't keep them on when they're not listening to music, but that's what Apple wants. This is an opportunity to place their hardware in the next step for computer interaction which is going to be conversational assistants (voice and audio). This would give them the opportunity to be always listening and collecting more information about what surrounds you.