4 ms·
Nicely written. It is true for a long time now, that Apple sells a lifestyle. It really kicked off when they introduced the iPod and the new line of Mac's not
by MrLeftHand 10y ago
Nicely written.
It is true for a long time now, that Apple sells a lifestyle. It really kicked off when they introduced the iPod and the new line of Mac's not to mention the debut of the iPhone.
I'm not denying the genius behind their marketing strategy, but I'm wondering when this cow will start giving less milk.As more and more people in the upcoming generations are tech literate, the harder it will get to impress them with a better camera and a shiny gloss finish.
I feel this road doesn't lead to more useful innovations. Maybe it will lead to a fitter, happier life with loads of pictures in it.
- jalfresi 10y agoWhy not ask the same question of Nike or Addidas? The number of people who wear sportswear for fashion FAR outstrips those who wear it for sports alone. And that cash cow seems far from milked, what with the recent fashion trend of athliesure... My point is, tech literacy is irrelevant; the lifestyle brand is everything.