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I am curious whether there are any examples of price anchoring for web apps. I know it is a very specific request, but if anyone knows such anchoring happening
by paraschopra 17y ago
I am curious whether there are any examples of price anchoring for web apps. I know it is a very specific request, but if anyone knows such anchoring happening in web app space, please share the link.
- kolya3 17y agoHow about this: http://highrisehq.com/signup http://highrisehq.com/signup If most of their customers fall into the $24/month "basic plan" category, then the highlighted plan of $49/month makes the $24/month plan look like a steal.
- scott_s 17y agoDan Ariely has examples in his book Predictably Irrational.