I believe the famous paper he is speaking of in relation to asking for more and getting more is: http://www3.interscience.wiley.com/journal/21451/abstract http:

I believe the famous paper he is speaking of in relation to asking for more and getting more is: http://www3.interscience.wiley.com/journal/21451/abstract http://www3.interscience.wiley.com/journal/21451/abstract