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My expertise is not marketing so I don't feel I could adequately answer that question but there are plenty of focus group studies which show what sort of UX wor
by simbalion 10y ago
My expertise is not marketing so I don't feel I could adequately answer that question but there are plenty of focus group studies which show what sort of UX works best. It's a safe bet that most of the big corporations who are already focus-grouping everything they publish, such as Disney for example, are also using focus groups to design their websites.
- Veen 10y agoThey're using split testing, conversion rate optimisation, and bizdev to design their sites. When something appears on a corporate website, it's there to benefit someone in the corporation, not the users (although it might benefit them as a side effect).