4 ms·
Yes, that happened to a certain extent. My point with this submission was to show that the unasked for advice that webby people always seem to be giving newspa
by brandnewlow 17y ago
Yes, that happened to a certain extent.
My point with this submission was to show that the unasked for advice that webby people always seem to be giving newspapers: "focus on your core strength, in depth reporting and expertise" isn't actually a new concept at all. Here's a major metropolitan daily basing an ad campaign around "Take an expert with you." I found that a little surprising.
- RyanMcGreal 17y agoWhen access to expertise was a scarce and valuable commodity, marketing it to readers was a sound business strategy.