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The millimeter matters when people are buying the phone, the battery life and other complaints only matter once the person has already paid for the phone, so Ap
by largote 10y ago
The millimeter matters when people are buying the phone, the battery life and other complaints only matter once the person has already paid for the phone, so Apple doesn't care.
People say they want lots of battery life, but slimmer devices consistently outsell thicker ones.
- anonred 10y agoYou're ignoring the fact that Apple depends on a certain level of customer satisfaction to keep profits up.
- largote 10y agoThe rest of the phone is "good enough" so that people don't take the risk to jump to a different OS environment on the next iteration. Plus, Apple always promises the new iPhone will fix everything you didn't like about the previous one and people eat that up.
- anonred 10y agoThe problem with that hypothesis is that a non-trivial number of iPhone customers (that I anecdotely know) tend to upgrade every few years, not every iteration. If a device is "good enough" to last 2+ years, I'd say Apple is doing a decent enough job at keeping their users happy.
- Teever 10y agoAnd those people eventually buy cases with built in batteries. What a coincidence.
- pbuzbee 10y agoThis. When you're in a store, a thin phone feels nice in your hand. It feels new and sleek. You can't judge battery life in the store -- you need to research that separately.
- 72deluxe 10y agoI wonder if there is any scope for increased battery life by disabling animations / GPU or switching to a messaging system different to Obj-C (ie, string lookups)?
- intoverflow2 10y agoDoubt it would be worth it, it's the cell/wireless/GPS that kills it. Turn on airplane mode and it lasts and lasts.