This is the fifth chapter from my book Speak Human. It's free to read online, and I'm releasing a new chapter on the website every two weeks. The book is conce

This is the fifth chapter from my book Speak Human. It's free to read online, and I'm releasing a new chapter on the website every two weeks. The book is concentrated on small businesses/startups, so I believe it will be helpful to many here. Meanwhile, reviews to date have been quite positive: http://gu.nu/bib http://gu.nu/bib I hope you enjoy it!