You're mistaking the ease of comprehension with the ease of recall. Do you think I'll remember what Flat is in 8 months? Nope. You can bet the first time I l

You're mistaking the ease of comprehension with the ease of recall. Do you think I'll remember what Flat is in 8 months? Nope. You can bet the first time I learned about GCC I remembered what it stood for, though. Same goes for things like ALSA. That is a descriptive name that's easy to pronounce. Meanwhile I'm trying to remember the difference between Square, Stripe, and Box. One of them is a payment processor and which one is it again? The difference with Apple and Google is that they have massive advertising budgets to overcome that obstacle.