"We pay more than Uber" isn't really, or at least not purely, a negative ad. It's making a comparison, one that Gett comes away looking good in; and it's reall

"We pay more than Uber" isn't really, or at least not purely, a negative ad. It's making a comparison, one that Gett comes away looking good in; and it's really pointing out something that Gett does better than Uber, not just something that Uber does poorly. I think that's a pretty strong approach.