This is "giving away" as in "Loss Leader." If a customer uses a bank's database to do their pricing, they tend be much more likely to do their trading with tha

This is "giving away" as in "Loss Leader." If a customer uses a bank's database to do their pricing, they tend be much more likely to do their trading with that firm. This is why firms like to have their models become the market standard. (Example: "Lehman Live" was used to price Mortgage Backed Securities. Unfortunately that didn't end well)