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> Negative ads can make sense if you're going up against one or two entrenched competitors that own most of the market share. Like what Gett is doing: "We pay
by asciihacker 10y ago
> Negative ads can make sense if you're going up against one or two entrenched competitors that own most of the market share.
Like what Gett is doing: "We pay more than Uber!"
- Kadin 10y ago"We pay more than Uber" isn't really, or at least not purely, a negative ad. It's making a comparison, one that Gett comes away looking good in; and it's really pointing out something that Gett does better than Uber, not just something that Uber does poorly. I think that's a pretty strong approach.