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I don't get this. I don't get the whole "personal branding" movement. Why the fuck can't people be themselves? Explore. Make things. Meet people. Love you

I don't get this. I don't get the whole "personal branding" movement. Why the fuck can't people be themselves? Explore. Make things. Meet people. Love yourself and others. Continuously be improving yourself, of course, but... this sort of discourse is just robotic and inhuman and tone-deaf to the actual experience of the wonderful universe around us. I'm afraid I can't be more pointed in my criticism because I can't fathom the mindset of a person who would ever find this advice useful.

wallflower 17y ago
Good feedback. I don't take everything I read at face value. In fact, for this article I didn't focus on the personal branding. I liked the idea of defining what you want to be in 12 months (for me: being able to execute on beautiful and functional mobile apps). Didn't really give much thought to where they say once you define your brand, share it with others. Nothing is black and white - all advice is biased, take from it what you will.