An interesting thing I found out from getting to know a Swedish family living in Mexico was they make a conscious effort in their society to not be too good or

An interesting thing I found out from getting to know a Swedish family living in Mexico was they make a conscious effort in their society to not be too good or better than everyone else. People strive to be a B versus an A. Not every single person subcribes to that thinking but I've rarely met a Swedish person that didn't seem to be fairly happy.