The ad literally shows a geek-looking person aghast at a dudebro with a faux-hawk. I don't know about everyone else here, but I intuitively identify with the ge

The ad literally shows a geek-looking person aghast at a dudebro with a faux-hawk. I don't know about everyone else here, but I intuitively identify with the geek. Who is this targeting? It just increases my affinity with their competition