3 ms·

Negative ads can make sense if you're going up against one or two entrenched competitors that own most of the market share. That being said, the example ad sho

Negative ads can make sense if you're going up against one or two entrenched competitors that own most of the market share. That being said, the example ad shown in the article ("Slack is so last year. Now it's Ryver") just made me angry. Anyone who has been in tech a while has experienced this neurotic, senseless need to switch tooling every year because some middle manager decided to.

pavlov 10y ago
As you say, it hits a nerve... But what's there to be angry about, when that happens anyway? I suspect that said "neurotic, senseless need" to keep up with the corporate Joneses is what drove many organizations to adopt Slack in the first place. That leaves them feeling vulnerable about the next thing that might be coming up, which they don't want to miss out on. IMO Ryver is being rather clever by playing on that insecurity so openly.
asciihacker 10y ago
> Negative ads can make sense if you're going up against one or two entrenched competitors that own most of the market share. Like what Gett is doing: "We pay more than Uber!"
- Kadin 10y ago
  "We pay more than Uber" isn't really, or at least not purely, a negative ad. It's making a comparison, one that Gett comes away looking good in; and it's really pointing out something that Gett does better than Uber, not just something that Uber does poorly. I think that's a pretty strong approach.
mcherm 10y ago
I am now required to use Slack for communication at work. It replaces the previous chat tool I was required to use to communicate at work and is, in fact, the fourth communication tool that I have been required to use for work in the past 12 months. Needless to say, I can't communicate with anybody. The only killer feature I would have any interest in would be syndication across various communication tools.

3 ms·

Negative ads can make sense if you're going up against one or two entrenched competitors that own most of the market share. That being said, the example ad sho

by cloakandswagger 10y ago

pavlov 10y ago
As you say, it hits a nerve... But what's there to be angry about, when that happens anyway? I suspect that said "neurotic, senseless need" to keep up with the corporate Joneses is what drove many organizations to adopt Slack in the first place. That leaves them feeling vulnerable about the next thing that might be coming up, which they don't want to miss out on. IMO Ryver is being rather clever by playing on that insecurity so openly.
asciihacker 10y ago
> Negative ads can make sense if you're going up against one or two entrenched competitors that own most of the market share. Like what Gett is doing: "We pay more than Uber!"
- Kadin 10y ago
  "We pay more than Uber" isn't really, or at least not purely, a negative ad. It's making a comparison, one that Gett comes away looking good in; and it's really pointing out something that Gett does better than Uber, not just something that Uber does poorly. I think that's a pretty strong approach.
mcherm 10y ago
I am now required to use Slack for communication at work. It replaces the previous chat tool I was required to use to communicate at work and is, in fact, the fourth communication tool that I have been required to use for work in the past 12 months. Needless to say, I can't communicate with anybody. The only killer feature I would have any interest in would be syndication across various communication tools.