People aren't willing to pay as much for it? In my experience bottled water is about 40-50% cheaper to buy (small bottles). When it comes to large bottles (2lt)

People aren't willing to pay as much for it? In my experience bottled water is about 40-50% cheaper to buy (small bottles). When it comes to large bottles (2lt) it can be up to 90% cheaper. I can buy 6x2lt bottles of water for £2 in the UK (probably less if I shopped around).