> European startups fail to recognize that they have to confirm to the rules and expectations of the new market they are entering. While i agree the article ma

> European startups fail to recognize that they have to confirm to the rules and expectations of the new market they are entering. While i agree the article makes it a bit sound that this is the delta to US startups. US startups don't recognize this neither and still grow insanely big. > The United States is far from a homogenous market. Consumer media and consumer market is cross continental in the US. And that's the big difference. If you launch in boston there is a good chance people in portland will hear about it. If you launch somewhere in new jersey there is a good chance that somebody in LA will hear about it (worstcase via NYC media) If you launch in portugal nobody in poland will notice. If you launch in serbia poeple in finland will never know. That kind of launch acceleration startups in the US have enables them to "fall forward" while doing mistakes. TL;DR: EU VS USA - Same downside (fail) - completely different upside (succeeding) [especially in form of early stage market pull] leads to different scaling patterns ("rocketships"), risk awareness (investments) and companies that are (need to be?) build