And their conclusion that "cooking is dying" is a huge stretch. It might be more believable if they had a huge menu of truly authentic items, but that would eat

And their conclusion that "cooking is dying" is a huge stretch. It might be more believable if they had a huge menu of truly authentic items, but that would eat into their business model. Similarily, claiming that "fast food is dying" is because they haven't realized what most fast food engineers have discovered through many years of iteration: at scale, the masses prefer salty, greasy food with habit forming taste characteristics. Still, I wish them luck in their current business.