With the title structured like that (it's the company, albeit owned by India's richest man -- is it public?), this news-piece already screams "PR". But it seems

With the title structured like that (it's the company, albeit owned by India's richest man -- is it public?), this news-piece already screams "PR". But it seems like a good thing at least in the short-term -- it will start a price-war which can only hopefully benefit the customer (again in the short-term -- long-term it might kill other players in the market).