Exactly, which is why it would be nice to see companies that try to not just copy the iPhone (and now the iPad), like most cell phone companies have tried to do

Exactly, which is why it would be nice to see companies that try to not just copy the iPhone (and now the iPad), like most cell phone companies have tried to do the past couple of years. Likewise, it took the OLPC project and then Asus EEE to ignite the netbook market, and the Wii to show that gaming consoles could be fun for everyone. Most companies however avoid risks and only copy and incrementally improve on the status quo.